Six years after moving to Montreal, Astrid Yates has opened a vintage clothing store on the cusp of Mile End with her business partner, Tennyson Graham. Open as of this spring, Babette Vintage sells high quality vintage women’s clothing, curated for their unique designs and natural fibers. The store also features unisex clothing and menswear alongside works made by local Montreal artists.
On Valentine’s Day morning, I met with Astrid via video call to talk about her new project. We were occasionally interrupted by Babette the cat, her rag doll and the inspiration behind the store’s name.
Tell me a bit about Babette Vintage… Was opening the store something you and Tennyson had been thinking about for a while, or was it decided spontaneously? How was the concept born?
It’s something that has always been a dream for Tennyson and me. She grew up in a community of artists and collectors and got hooked on antiquing from a young age. As for myself, growing up in downtown Toronto, I was always shopping at vintage stores and it was my dream to be able to run one. All my friends remember me saying this when I was like fourteen, so it’s just really full circle in that way.
I wasn't planning on finding a storefront right after graduation, but I couldn’t pass up the opportunity. The location is great and it had previously been a vintage store for fourteen years. So I really wanted to maintain that community aspect and carry on that legacy while giving it a fresh look. I was working a lot with the previous owner in the beginning, and she’s still really invested in the project. It's really nice to have support from someone who’s been in the industry so long.
Is this your first time doing something of this nature? Has anything about undertaking a project like this surprised you?
Yes and no. First time opening a physical store, yes. But I’ve been hosting art and vintage markets and pop ups and working in small local businesses since I was fifteen. I’m twenty-four now. I guess the main thing that surprised me is the opportunity presenting itself to me at such an early age. It’s just one of those things that felt right in the moment. I can be a bit of an impulsive person but I think I like that about myself. It's my Aries rising popping off, helping me take a leap of faith.
Also, the amount of support we’ve been getting from people reaching out and offering to help, it’s been amazing. I’m surprised by how many people are so invested in this project or have told me how inspiring it is.
Do you think Montreal’s curated vintage market is oversaturated at all? How do you plan to help Babette Vintage stand out among the many?
Coming from a place like Toronto, no. I also went to London last year and if you’ve ever walked down Brick Lane, there’s like a hundred vintage stores in a kilometer radius. So in comparison to those places, I don’t think it’s oversaturated. But the fact that there are a lot of vintage shops in Montreal is a good thing. Because vintage is such a unique way to shop, no piece is ever going to be the same—unless maybe it’s deadstock [laughs].
Another reason we’ll stand out is thanks to our artists and vendors. We’ll have printed matter, objects, and houseware, all from hyperlocal artists who don’t have a huge platform yet. Because it’s a small store we have to be quite selective with our stock, which forces us to hold ourselves to a higher standard of quality than we maybe would if we had more space.